The future of software pricing excellence: An introduction
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چکیده
The shift in the enterprise software sales model from license to services is amongst the most dramatic and traumatic upheavals in the technology industry since the unbundling of software and hardware more than four decades ago. Moving to a services-based model is proving to be tremendously disruptive to the industry’s internal organisation, management and processes, as well as its customer relationships.
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تاریخ انتشار 2012